
Marketing Director
Shanghai • Not specified • Not specified
Marketing Director
Job Description
POSITION
Marketing Director
COMPANY
An exclusive agent for world leading luxury/high-end fashion apparel brands
LOCATION
Shanghai
REPORT TO
GM
RESPONSIBILITIES
Define overall marketing strategy and set clear business/marketing plan.
Manage long term/short term product pipeline by creating clear plans for launch and product assortment strategy.
Activate and elevate the brand across all categories through 360 campaigns, VM online and offline, animation and promotion.
Understand consumer and fashion trend, drive brand awareness and preference
Work closely with E-commerce team to deliver relevant campaigns.
Team management and coaching.
REQUIREMENTS
Bachelor’s degree and above, in marketing, branding, business or other relevant area.
Minimum 10 years’ of marketing management experience in Cosmetics, FMCG or Retail company.
Solid background in digital/E-marketing and proven experience in leading and driving digital/E-marketing brand strategies.
Multi-culture working experience preferred.
Good planning and prioritization skills.
Good communication and presentation skills.
Team leader, able to work under pressure.
Good written and oral English is preferred.
Responsibilities
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Marketing Director